Privacy Policy
Last updated: April 30, 2025
Show You The Money Academy (“we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Policy explains what information we collect from you when you visit showyouthemoneyacademy.com (the “Site”), how we use that information, and your rights regarding your data. By using our Site, you agree to the terms of this Privacy Policy.
Information We Collect
We collect certain personal and usage information from our users to provide and improve our services. This includes:
- Email Address: If you subscribe to our newsletter or voluntarily provide your email (for example, by filling out a subscription form), we collect your email address.
- Usage Data and IP Address: When you visit our Site, we automatically collect information about your device and how you interact with our Site. This may include your IP address, browser type, device information, and pages visited. We gather this data through cookies and similar tracking technologies (such as those employed by Google Analytics).
We collect this information in two ways: (1) information you knowingly provide to us (such as your email when signing up for the newsletter), and (2) information collected automatically through your use of the Site (via cookies and analytics tools).
How We Use Your Information
We use the collected information for the following purposes:
- To Send Newsletters and Updates: We use your email address to send you our newsletter and any updates or content you subscribed to. If you sign up for our mailing list, you will receive periodic emails with content such as personal finance tips, new blog articles, and site news. You can unsubscribe at any time if you no longer wish to receive these communications.
- To Improve Our Website and Services: We analyze usage data (via tools like Google Analytics) to understand how users engage with our Site. This helps us enhance user experience, optimize content, and address technical issues. For example, knowing which blog posts are most popular or how users navigate the Site helps us improve our content strategy and site design.
- To Serve Advertisements: We display advertisements on our Site through Google AdSense and possibly other advertising networks. Data such as your browsing behavior and cookies help us serve relevant ads and measure their effectiveness. This advertising revenue supports our ability to provide free content. (For instance, if our analytics and ad partners note that you are interested in investment content, you may see more investment-related ads.)
We will not use your personal information for purposes other than those listed above without obtaining your consent, unless otherwise required or permitted by law.
Cookies and Tracking Technologies
Our Site uses cookies and similar tracking technologies to collect information and enhance your experience:
What Are Cookies? Cookies are small text files stored on your browser by websites you visit. They allow websites or third-party services to recognize your browser and remember certain information (such as user preferences or login status).
How We Use Cookies: We use cookies for several reasons:
- Analytics: We use Google Analytics, which sets cookies to gather information about how visitors use our Site. This includes details like which pages are viewed, how long users stay, and what links they click. This information is aggregated and helps us improve the Site’s content and functionality. (For example, Google Analytics may tell us that a user from a certain region spent several minutes on a budgeting article, indicating strong interest in that topic.)
- Advertising: We use Google AdSense to display ads on our pages. Google AdSense uses cookies (such as the DoubleClick cookie) to serve ads based on your prior visits to our Site and other sites on the Internet. These advertising cookies enable Google and its partners to show you ads that are more relevant to you. For instance, if you have recently visited websites about investing, you might see investment-related ads on our Site.
Ad Personalization and Your Choices:
- Third-party vendors, including Google, use cookies to serve ads based on your past visits to this Site and other websites.
- Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to our Site and/or other sites on the Internet.
- You have the option to opt out of personalized advertising. You can visit Google’s Ads Settings to manage your Google ad preferences and opt out of personalized ads. Alternatively, you can opt out of certain third-party vendors’ use of cookies for personalized advertising by visiting the Network Advertising Initiative’s opt-out page at aboutads.info.
- If you opt out of personalized ads, you will still see advertisements, but they may be less relevant to your interests.
Managing Cookies: Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies or alert you when cookies are being sent. Please note that disabling cookies may affect the functionality of our Site. For example, certain features might not work as intended if cookies are turned off. However, you will still be able to read the content on our Site even if you disable cookies.
By continuing to use our Site without adjusting your browser settings to refuse cookies, you are deemed to consent to our use of cookies as described in this policy.
Third-Party Services and Disclosure of Information
We do not sell or trade your personal information. However, we do share certain data with trusted third-party service providers who help us operate our website, analyze performance, and serve content. These third parties process data only for the specific purposes we describe below and are required to keep your information confidential.
The third-party services we use include:
- Google Analytics: We use Google Analytics to collect and analyze usage data (such as IP address, browser type, pages visited, and time spent on site). Google Analytics helps us understand website traffic and user behavior. Google may use this information to evaluate your use of the Site and compile reports on website activity for us. (Google’s ability to use and share information collected by Google Analytics about your visits is governed by the Google Analytics Terms of Service and Google’s Privacy Policy.)
- MailerLite: We use MailerLite as our email marketing service to manage our newsletter subscriptions. If you provide your email address to subscribe, that information is stored on MailerLite’s secure servers. MailerLite helps us design and send the email newsletters you signed up for. (MailerLite will have access to your email address solely for the purpose of sending our communications. They have their own privacy and security policies to protect your data.)
- Google AdSense: We use Google AdSense to display advertisements on our Site. AdSense may collect certain information (via cookies or similar technologies) when you interact with the ads on our Site. This information can include your IP address, general location (e.g., city), browser/device details, and whether you’ve seen or clicked an ad. Google AdSense uses this data to provide relevant ads and to prevent the same ads from being shown too frequently. (For more details on how Google uses information from sites or apps that use its services, you can refer to Google’s Privacy Policy.)
Each of these third-party providers has its own privacy policy that governs its use of your information. We recommend reviewing Google’s and MailerLite’s privacy policies if you want more information on their data practices. We only share the information necessary for these providers to perform their services. For example, we provide MailerLite with your email address to send the newsletter, and Google Analytics automatically receives usage data when you browse the Site.
Aside from the above service providers, we will not disclose your personal information to third parties unless one of the following applies:
- With Your Consent: We may share information if you explicitly ask us to or give us permission.
- Legal Obligations: If we are required to comply with a legal obligation (for example, a court order, subpoena, or law enforcement request), or if disclosure is necessary to enforce our site terms, or protect our rights or the rights of others, we may disclose the information as required.
- Business Transfers: In the event that Show You The Money Academy is involved in a merger, acquisition, or sale of assets, user information (which may include personal data) might be transferred to the new owner as part of that transaction. If that happens, we will ensure the new owner is bound to respect the terms of this Privacy Policy (or we will provide notice and request your consent where required by law).
Your Choices and Data Rights
We believe in giving you control over your personal data. You have the following options and rights regarding your information:
- Opting Out of Email Communications: If you subscribe to our newsletter, every email we send includes an “Unsubscribe” link at the bottom. You can click that link at any time to stop receiving future emails from us. Alternatively, you can request removal by contacting us at our email address (provided in the Contact Us section below). We will promptly remove your email from our mailing list upon request. There is no penalty for unsubscribing – you’ll simply no longer receive our newsletter or updates.
- Managing Cookies and Ad Preferences: As mentioned above, you can disable or clear cookies through your browser settings if you do not want us (or our partners) to collect data through cookies. You can also use browser extensions or tools to block analytics tracking. If you do not want Google Analytics to track your visits, Google provides an Analytics Opt-Out Browser Add-on that you can install. For advertising cookies, you can adjust your Google Ads settings to control personalized ads, or visit aboutads.info to opt out of targeted advertising from participating companies.
- Accessing and Updating Your Information: If you have provided personal information (such as your email address) and you would like to access it, update it, or correct it, you may contact us to make that request. For example, if you believe we have an incorrect email or you wish to change the address we use for communications, let us know and we will update our records.
- Right to Deletion: You can request that we delete the personal information we hold about you (for instance, if you want your email removed from our database entirely). Note that we may need to retain certain information for record-keeping purposes or to comply with legal obligations, but we’ll inform you if that’s the case. If you wish to have your information deleted, contact us and we will respond in accordance with applicable laws.
- GDPR and CCPA Rights: If you are located in certain jurisdictions (such as the European Union or California), you may have additional rights under laws like the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA). These rights can include the right to know what personal data we have about you, to request that we delete your data, to correct inaccurate data, or to restrict how we process it. We honor applicable data protection laws and extend those rights to our users where feasible. If you have any questions or requests regarding your rights, please contact us and we will do our best to assist you.
Please note that for security reasons, we may need to verify your identity before fulfilling certain requests regarding personal data (such as access or deletion requests) to ensure that we do not disclose or modify the wrong person’s information.
Data Security
We take reasonable measures to protect the personal information collected through our Site. We implement standard security protocols and technical safeguards to secure your data against unauthorized access, alteration, disclosure, or destruction. For example, our website is hosted on secure servers, and we use HTTPS (SSL encryption) to secure data transmission between your browser and our Site.
However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means and follow best practices to protect your information, we cannot guarantee absolute security. You share and provide information at your own risk. In the unlikely event we experience a data breach that compromises your personal data, we will notify you as required by applicable law.
Children’s Privacy
Our content is aimed at a general audience and is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are under 13, please do not submit any personal information (such as your name or email address) to us. If we learn that we have inadvertently collected personal data from a child under 13, we will take steps to delete such information promptly from our records. Parents or guardians who believe that we might have any information from or about a child under 13 may contact us (see Contact Us below) and we will work to delete it.
Changes to This Privacy Policy
We may update or revise this Privacy Policy from time to time. If we make significant changes, we will post a prominent notice on our Site or notify subscribers (for example, via email if you are on our mailing list). The “Last updated” date at the top of this Privacy Policy reflects the most recent revision. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting the personal information we collect. Your continued use of the Site after any changes to this Privacy Policy constitutes your acceptance of those changes.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:
Email: [email protected]
We will do our best to address your inquiry promptly. Your privacy is important to us, and we welcome your feedback.